Apple is one of the biggest companies in the world and gets a lot of media attention. However, there are still a lot of things about it that not many people know. Here are 10 interesting facts about Apple:
Apple takes serious pride in its work, and in its privacy. A book written by Adam Lashinsky examined the intensity of Apple’s work environment. Apple sometimes makes fake projects for their employees to work on. If the project leaks, then they know who did it and they are fired immediately.
Once they are proven trustworthy, they’re brought in to work on real projects. The interviewing process alone can take nine months, and then each engineer is still given fake projects to work on for an indefinite period of time. These aren’t just new engineers, though. It has been said that senior engineers are also given fake projects. Simply put, Apple doesn’t trust people.
You could have a baby before even getting a job at Apple. Lashinsky says that if you want to work for Apple, it’s best to check your own ego at the door, because you’ll have to embrace Apple’s egomania times 1,000,000.
It took Apple twice as long to sell that many iPods and a third longer to sell that many iPhones, according to Tim Cook. It just shows how quickly the demand for the iPad is accelerating.
To put this number in perspective, there were about 18 million tablets shipped worldwide by all companies in 2010 and 68.7 million tablets shipped in 2011, according to data from IDC. Put that all together and it’s only a couple million more than the total number of iPads Apple has shipped to date.
3). The Apple TV outsold the Xbox last quarter. Not bad for a product that Tim Cook refers to as nothing more than a “hobby.”
Apple sold 1.3 million Apple TVs last quarter, while Microsoft sold 1.1 million Xbox 360s worldwide during the same period, according to Geekwire. Not bad for a product that Apple’s CEO Tim Cook referred to as a “hobby.”
4). Old Apple laptops used to have the logo upside down. It wasn’t an oversight but a user-friendliness decision.
This should be interesting for those of you that like to think about usability in technology. The Apple logo on old Apple laptops used to be upside down when you opened the lid. Why would Steve Jobs, the perennial perfectionist permit that?
The answer is that it was for the laptop owner’s sake. Look at your current Apple laptops, which have the logo on the right side when open. If you close the computer, you’ll notice that the logo is facing away from you.
In their studies, when a laptop had the logo facing away from the user (so it wasn’t backwards when open) people would attempt to open the laptop from the wrong side.
This brought up an interesting decision between usability (aka making it intuitive which side the laptop was supposed to be opened from) and design (making the laptop look pretty to others when it was open). In the beginning Steve Jobs decided usability came before design.
Eventually the Apple design group (and Jobs) decided that while on one hand it’s a usability problem to have the logo facing away from the users, most people will probably only attempt to open the laptop on the wrong way once or twice, and then learn how to open it.
On the other hand, the problem of having the logo facing the wrong way when the laptop was open lasted for a much longer time, and the decision (and the logo) were reversed. It’s reported that this was a problem for tv- and filmmakers who would even sometimes put Apple stickers on products so that the logo was displayed the right way.
Although the now-retro rainbow logo is arguably Apple’s most well known, the very first Apple logo featured Sir Isaac Newton sitting under a tree, with an apple about to hit his head. (Legend has it that he was literally hit on the head with an apple and that led to the concept of gravity.)
The Newton logo was designed by the lesser-known Apple founder Ronald Wayne (the guy who sold his stake — that today would be worth $22 billion — to Steve Jobs and Steve Wozniak for $800 – ouch!) and was only used briefly in 1976, since its high level of detail didn’t really show up that well when shrunk down and stuck on a product.
The rainbow apple, designed by Rob Janoff, replaced Sir Isaac and remained the symbol of the company for many years until the simpler monochromatic apple logo was introduced in 1998.
In late 1976, finding themselves in desperate need of cash to buy the parts they needed to build the first few Apple I computers that had been ordered, Jobs and Wozniak decided to liquidate all their assets. Jobs sold his beloved Volkswagen van while Wozniak sold his pocket calculator. The calculator, an HP-65 which was one of the first programmable calculators ever launched, fetched $500.
8). Jonathan Ive, Apple’s senior VP of Industrial Design, has worn the same shirt in every Apple product introduction video since 2000.